UTM Tracking: Follow the money. Every riyal.
Half your marketing budget is wasted. UTM tracking tells you which half.
We reinvented UTM analytics.
Other tools show tables. We built an experience.
Click any dimension. Drill down infinitely. See connections others miss. UTM data finally makes sense.
Click. Explore. Understand. Profit.
Intuitive by design
Start anywhere. Click Snapchat. See all Snapchat campaigns.
Click winter_sale. See winter sale performance across all channels.
Keep clicking. Keep learning. Every click reveals new insights.
No training needed. Just curiosity.
"Finally, UTM that doesn't need a PhD to understand." — Every merchant ever.
UTM: Marketing accountability in five parameters.
Forget the acronym. Here's what matters: tiny code additions that reveal massive insights.
Before: yourstore.com/products — Customer arrives. From where? Mystery.
After: yourstore.com/products?utm_source=snapchat&utm_campaign=winter_sale
Now: Snapchat brought them. Winter campaign worked. ROI proven. Decision made.
No UTM = Marketing in the dark.
5 campaigns running. Sales up 30%. Which campaign delivered? Without UTM, you're guessing.
With UTM: Campaign 3 drove 70% of sales. Double its budget. Kill campaigns 1 and 5. Optimize 2 and 4. Guessing becomes strategy.
Five parameters. Infinite insights.
Master these five. Ignore the rest (for now):
1. Source: The who
snapchat, tiktok, google, newsletter. Where they found you.
2. Medium: The how
cpc (paid clicks), organic, email, influencer. How they arrived.
3. Campaign: The why
ramadan_2024, summer_clearance, new_launch. Why you're advertising.
4. Term: The what (optional)
For search ads. Which keyword triggered the click? Skip for social.
5. Content: The which (optional)
Testing variants? video_15s vs carousel_3. Track what converts.
Real-world example
Translation: Snapchat user clicked your paid Ramadan video ad. Every detail captured.
Start today. Start simple.
Week 1: Just use source + campaign. That's 80% of the value.
Week 3: Add medium. Week 5: Test content variants. Complexity follows competence.
The golden rule: Be consistent
snapchat ≠ Snapchat ≠ snap. Pick one. Use it everywhere. Forever.