Customer Analytics: Turn buyers into believers.

Some customers are worth 100x more.

Nora: 10 purchases, 5,200 SAR, still buying. Khalid: one purchase, 95 SAR, gone forever. Both are "customers." Only one matters to your future.

Bousla ranks every customer by true value. Lifetime spend. Purchase frequency. Recency. Average order. One dashboard shows who drives your business and who's just passing through. Treat them accordingly.

Smart segments. Targeted action.

Same message to everyone = relevant to no one. Segment smart. Message sharp.

The VIPs: Your profit engine

1,000+ SAR spent. 5+ orders placed. These aren't just customers—they're fans. Treat them like royalty before someone else does.

The newbies: Your future VIPs

First purchase done. Second purchase? That's on you. The next 30 days determine if they become fans or phantoms.

The ghosts: Win them back

They loved you once. Then vanished. A personalized "we miss you" with the right offer resurrects more than you'd think.

The loyalists: Your foundation

Consistent. Uncomplaining. Profitable. They're why you're still in business. Never take them for granted.

Numbers that drive decisions.

Lifetime Value: Your north star

100 SAR monthly for a year = 1,200 SAR lifetime value. Now you know: spending 200 SAR to acquire them is profitable. Spending 2,000 SAR isn't.

Simple math. Powerful decisions.

Repeat rate: Your health check

Below 20%? Something's broken. Above 40%? You're onto something special. This one metric reveals more than any survey.

Purchase rhythm: Time it right

Customer buys every 30 days? Day 28 reminder = magic. Know their rhythm. Match their timing. Watch reorders soar.

Location data: Hidden gold

Think the money's in big cities? Think again.

Shocking truth: Small cities combined often outspend Riyadh + Jeddah + Dammam. While competitors fight over major metros, the real opportunity is everywhere else. Half the market. Ignored.

Segment anything. Target everything.

If you can think it, Bousla can segment it:

• Big spenders (1,000+ SAR)
• Gone quiet (90+ days)
• City-specific (target Tabuk)
• Product lovers (bought your bestseller)
• Frequent flyers (5+ orders)
• High-value orders (500+ SAR average)

One click exports to Snapchat, TikTok, Meta. Your segments become laser-targeted campaigns.

The killer feature: Auto-sync. Daily updates. Zero manual work. Your ads always target fresh, accurate segments. Set it once. Profit forever.

Actions speak. Listen carefully.

Monthly repeat buyer = true love. One-time ghost = failed first date. Big ticket regular = your goldmine.

Every click, purchase, and pattern tells a story. Bousla translates behavior into strategy.

Personal wins. Generic loses.

"Dear Valued Customer" is dead. "Hey Nora, thought you'd love this" is alive.

VIP exclusive. Based on your last purchase. Because you're in Riyadh. Every message, tailored. Every customer, recognized. That's how you build believers, not just buyers.

Time to see who's really buying.

Stop counting transactions. Start understanding people.

Every feature you need. Every insight that matters. Every integration that works. Turn your customer database into your competitive advantage.