How to Increase Sales: Real tactics that actually work.
Enough with generic advice. Here's what actually moves the needle.
First, know where you stand.
You can't improve what you don't measure. Start here:
- Current monthly revenue
- Top traffic sources and their conversion rates
- Average order value
- Repeat purchase rate
Without these numbers, you're guessing. With them, you're strategizing. Bousla shows you everything.
Strategy 1: Make every order bigger.
Why chase new customers when current ones can spend more? It's the fastest path to growth.
Free Shipping Above Threshold
Real case: clothing store, average order 145 SAR. Set "free shipping above 200 SAR". Two months later, average hit 218 SAR. Why? Customer buying one t-shirt (140 SAR) now adds another item to hit 200, skip shipping fees. 73 SAR increase per order = 50% boost, same customer count.
"Buy X Get Discount" Offers
"Buy 3 items get 20% off". Customer was going to take one item, now takes 3. Even after discount, you're winning.
Let data drive suggestions
"Customers also bought..." isn't just a nice feature. It's a revenue multiplier. Show the right product at the right time.
Watch every strategy's impact in real-time
Strategy 2: Win back lost customers.
New customer acquisition costs 5-7x more than reactivation. Yet most merchants ignore their dormant database. Big mistake.
Find the sleeping giants
One-time buyers from 3+ months ago. They know you. They trust you. They just forgot about you. A simple "we miss you" with 15% off brings them back.
Treat VIPs like VIPs
Monthly buyers are gold. Reward them before competitors do. Exclusive discounts. Early access. Special treatment. Loyalty pays both ways.
Capture the almost-sales
Cart abandonment = intent without action. A gentle "forgot something?" recovers 10-30% of lost sales. Easy money.
Strategy 3: Double down on winners.
20% of products drive 80% of profit. Bousla shows you which 20%. Focus there.
Invest in what works
High-profit bestseller? Make it your star. Better photos. Prime placement. Dedicated campaigns. Ride the wave.
Kill the losers fast
Dead inventory is dead money. Cut losses quickly. Replace with proven performers. Sentiment doesn't pay bills.
Strategy 4: Make every ad dollar count.
Half your ad spend is wasted. Bousla tells you which half.
Simple rules win
ROAS above 4? Scale it. Below 2? Kill it. In between? Test and optimize. Emotions out, data in.
Precision beats volume
Generic campaigns for "everyone" work for no one. Men vs women. Riyadh vs Jeddah. Young vs mature. Each segment responds to different triggers.
Strategy 5: Ride the seasonal waves.
Ramadan. Back-to-school. National Day. Predictable spikes, if you're ready.
Last year's data is this year's playbook. Bousla remembers what worked, when it worked, and how much it worked. Plan accordingly.
Growth isn't magic. It's method.
Pick a strategy. Measure impact. Double down or pivot. Repeat.
Bousla shows you what's working in days, not months. No more guessing. No more hoping. Just clear data driving smart decisions.
The best strategy? Start with one. Master it. Add another. Compound growth beats scattered efforts every time.